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Wednesday, July 4, 2012

Corporate Social Responsibility: A reality check!



On the last day of our induction program, dated 30th June, 2012, we, the first batch of campus recruits (we also call ourselves the SAP Kickers) accompanied by two members of the CSR team visited OmAshram, a home for the elderly. Initially, it was difficult to discern how we would interact with the people there as none of us in the batch knew Kannada. However, the words 'Ajja' and 'Ajji' (Thank you Google Translate!) complementing a cheerful ‘namaste’ did the trick and brought a smile on their wrinkled faces.

We had the opportunity to spend a day with people in the age group of 65 to 95, healthy and sick, educated and illiterate, natives and multi-lingual. We heard stories from one Ajji who was alive during Nehruji's ‘Tryst with destiny’ speech and how she is still a member of a library. She was 91 years old and had almost traveled to all corners of India. One Ajji refused to speak to us in English although she knew the language because Hindi was the national language and she kept recollecting ‘Vijay vishwa thiranga pyara’. There was another Ajji who did palm reading for a friend and also advised another friend not to wear huge ear-rings like the ones she was wearing that day. We were advised on how to save our money and when to get married too!

Amidst all the fun and excitement, we also had a reality check on the sorry state of the elderly around us. We heard stories of people whose children were living in Bangalore and yet they ended up being in OmAshram. But they never complained. They still think high of their children and respect their views on busy lives. One of the Ajjis shared with us her story of how she was merely being treated as a migration package and had to move into her three kids' homes on a quarterly basis. She desired to be in a permanent place and not see her kids fight for their privacy. There was one Ajji who just lied down and kept staring at us. Upon enquiry, one of the caretakers told us that her family crushed her food pipe and suffocated her. It is baffling to think that one could suffocate one's own parent who once nurtured you. We also had an opportunity to talk to an Ajja who had voluntarily run out of the house because he was being kept in the house for the sake of social dignity. One of the most touching stories was of an Ajji who had come to OmAshram like any other elderly person but upon looking at the plight of the other senior citizens and considering herself to be comparatively physically fit (mentally and emotionally, we doubt!), she decided to take care of the ailing elderly and earn a small living for herself.

They all consider each other their friends, siblings and family. Their gladdened faces as we shared lunch with them and the tears that rolled down their eyes as we left the place by early evening made a friend question if it was better to die young than to die old and abandoned.

Amidst all these stories, I am left wondering who is wrong. Are we, the younger generation getting more ambitious, selfish and loveless? Are the elderly demanding and expecting more from us? Or is it that the very existence of old age homes giving us a reason good enough to support both my above queries?


Shakespeare rightly describes this age in 'All the world's a stage' where he says,

“..Last scene of all,
That ends this strange eventful history,
Is second childishness and mere oblivion,
Sans teeth, sans eyes, sans taste, sans everything.”


We often forget that our elderly are in the stage of second childishness minus the innocence and probably the cuteness of a child. But looks like the remaining part of the poem very much holds true in today's scenario. They are in a state of mere oblivion and most certainly, sans everything. Yes, they drop food. Yes, they complain. Yes, they maybe irritating at times. But if we have had a good childhood, our parents definitely deserve an even better second childhood.

Truly, the less privileged elderly need our love and care. That’s our little contribution to make their world healthier and happier. And our initial apprehension on how we would communicate with them melted away in a flash as we discovered that language is never a barrier but our attitude is. Thank you CSR team for giving us this platform to learn a valuable lesson and instilling in us the 'joy of giving.’